YEE HAW & HAW YEE

Check out my ongoing work for the rowdiest & fittest throwdown in Texas.

Meet The Fittest Experience 🤠

From the outside looking in, Texas has a whole lot going on. Cowboys, wide open spaces, and a love affair with the concept of ‘big’. Holds true for the biggest fitness throwdown this side of the Mississippi.

My charge for TFX has been tried and true since 2019: write from the heart about the heart. Through a compilation of all the copy things, I’ve been sharing stories and documenting the going ons of this homegrown fitness festival.

Rough & Tough
Gritty and Gracious
Full Heart

“When considering what it means to champion something, it’s natural to envision energy, passion, or zeal. The type of fervor that is impossible to deny and even rarer to casually pass up. Heart, as we call it.

Wanting something is a great start, but outmatching desire with substance is how you win. Our championship in the heart of Texas celebrates this at every level.

The small stuff. The big stuff. The moments that are bittersweet but big on learning. This journey builds. Champion your process until you prove yourself right.

From Texas, onward. Walk with focus. Train with heart.
And never count yourself out.”

From the 2024 Championship Photojournal,
a sojourner’s guide to winning the Wild West

SAMPLE WORK

SAMPLE WORK

x Newsletter & Long-Form Recents

x Caption Clippings

  • Even victory offers its lessons. Call your shot and make it count—but become a student of the game.

  • Well, well, well.

    They say everything is bigger in Texas. Time to find out how big is big.

    Y’all ready? 🤠

    #TFX #NOQUIT

  • Skillwork might be the thing most people love to hate.

    There’s nothing overwhelmingly thrilling about drilling positon work, dialing in proprioception, and refining again and again and again. Yet, when it clicks, the magic of the ah-ha moment can’t be missed.

    Mix a little fury with incredible focus and watch how you prevail. Do this a lot, and that’s some virtuosity for you.

  • The hay is in the barn.

    If you ask the greatest to ever do it, they’ll tell you training is about transformation.

    Moving the needle. Pushing past limits. Raising the bar only to meet it, rinse, and then repeat. Generating, accelerating, and chiseling away at the word “goal” until it moves from words on a page into material reality. More than a thing done for 90-minutes or 120, 6 days a week—but a way of being, seeing, believing.

    When held to the moment, we either rise or we don’t. Time to go all-in on trust and show up like you have something to prove. To yourself. To your community. To your process. Because you do.

    With training comes triumph. Now, it’s your time.

  • Sunshine on moving day signals one thing: last day, best day awaits.

    Time to maximize.