MIAMI MOVES

Miami knows how to party. Here’s more from my work with Wodapalooza.

Meet Wodapalooza. 🎉

Miami’s got it all. Gorgeous views. Iconic skylines. And some serious fitness. Bringing the party to the bayfront every January since 2012 is Wodapalooza, the largest CrossFit competition and fitness festival of its kind with a massive online audience. Between a longstanding reputation and a keen desire to keep the party rolling into the future, my mission was simple and spicy: refresh, reimagine, re-energize.

Jump in and see for yourself—the water’s fine!

Big Vibes
Community
Allllll the Party

SOCIAL

SOCIAL

An array of caption writing, copy for ads and graphics, plus heaps of fun.

x Miami 2024 Slogans

GOOD VIBES INCOMING

MIAMI LOOKS GOOD ON EVERYONE

CELEBRATE LIKE YOU MEAN IT

GET READY TO SURPRISE YOURSELF

x Miami 2024 Caption Samples

  • Magic in the movement and magic in the moment.

    It doesn't get any better than this. Find out firsthand by signing up for the TYR #WZAOC today!

    Link in bio.

  • The TYR #WZAOC is for everybody.

    We are stoked to celebrate your journey. Experience the global celebration of the WZA community from wherever you are in the world.

    Bet on yourself and get signed up to party like you mean it. Link in bio.

  • Give it all you got. Then celebrate accordingly.

    @tommiazga living the TYR #WZAOC mantra and crushing a 165lb. complex attempt from Workout 2.

    LET’S GOO 🔥

  • We've got party tricks for days when it comes time to celebrate. 🫡

    Whether upside down or right side up, the Teams of 3 OCQ is ALWAYS legendary. Plus, with increased spots for teams to celebrate in Miami this year, there's never been a greater time to go ALL IN.

    What are you waiting for?! Get your team in the mix at the link in bio.

  • Easy is boring.

    Our community knows a thing or two about meeting the moment. Embracing challenge isn’t an excuse to bow out—it’s our cause for celebration.

    Miami athlete @ktdogmom is out here reminding us that perspective is powerful.

  • 5 DAYS OUT

    It's our party, we can do what we want. And we wanna see you show up BIG TIME.

    You ready?!

BLOG CONTENT & OTHER LONG-FORM